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Market & Research

Apple Watch depreciation: how fast each model loses value

A new Apple Watch is worth about half its price within weeks and a third after a year. After that it loses about 5% of its launch price a year.

Apple WatchAppleTrade-In Value
An Apple Watch cut down the middle by a blue panel that reads Half.

As of November 14, 2026, Techtree pays $181 for this year's $399 Series 12 in Good condition and $131 for last year's Series 11. A seven-year-old Series 5 still fetches $16.

What is my Apple Watch worth today?

These are our offers as of November 14, 2026 for a complete, working watch with its band and charger, in the smaller aluminum case with GPS (the Ultra comes in one version). Bigger, cellular and titanium versions pay more; each model's page lists every version.

Model Good Fair
Apple Watch Series 12Series 122026, $399 new $181 $134
Apple Watch Series 11Series 112025, $399 new $131 $105
Apple Watch Series 10Series 102024, $399 new $116 $86
Apple Watch Series 9Series 92023, $399 new $79 $54
Apple Watch Series 8Series 82022, $399 new $65 $41
Apple Watch Series 7Series 72021, $399 new $33 $30
Apple Watch Series 6Series 62020, $399 new $32 $19
Apple Watch Series 5Series 52019, $399 new $16 see today's quote
Apple Watch SE 3SE 32025, $249 new $51 $39
Apple Watch SE, second generationSE (2nd gen)2022, $249 new $35 $22
Apple Watch Ultra 4Ultra 42026, $799 new $426 $354
Apple Watch Ultra 3Ultra 32025, $799 new $323 $267
Apple Watch Ultra 2Ultra 22023, $799 new $226 $165
Apple Watch Ultra, first generationUltra2022, $799 new $161 $104

Not sure which one you have? Apple Watch Series 5 to Series 12 shows how to tell them apart, and Ultra 1 vs 2 vs 3 vs 4 does the same for the Ultra. Every model we buy is also in the trade-in price index.

How much value does an Apple Watch lose each year?

After the first year the decline is steadier, down to 4% of the launch price for a seven-year-old Series 5. These are different generations priced on the same day, not one watch followed for years. The Series 12 took a few weeks to settle: our offer was $157 on September 29 and is $181 today.

Which Apple Watch holds its value best?

The Ultra keeps the biggest share of its launch price at every age, and the SE the smallest. This is the share each one is worth today in Good condition:

Age Ultra ($799) Series ($399) SE ($249)
New 53%Ultra 4 45%Series 12
1 year 40%Ultra 3 33%Series 11 20%SE 3
2 years 29%Series 10
3 years 28%Ultra 2 20%Series 9
4 years 20%Ultra 16%Series 8 14%SE (2nd gen)

In dollars the order flips, because the Ultra costs the most to begin with. Bought new and sold a year later, today's prices put the loss at $476 for an Ultra 3, $268 for a Series 11 and $198 for an SE 3.

Do titanium and cellular models hold their value?

Titanium pays more on a recent watch; on an older one, stainless steel barely does. On the year-old Series 11 (46mm), titanium is worth $277 against $171 for aluminum with cellular. On the three-year-old Series 9 (45mm), stainless steel is worth $107 against $106 for aluminum with cellular.

Cellular adds less than titanium: a Series 11 (42mm aluminum) is worth $151 with cellular and $131 without. Details in aluminum vs titanium vs stainless steel and GPS vs Cellular Apple Watch.

Does a new Apple Watch launch lower the price of older ones?

Not for the Ultra, going by the one launch we have watched. Apple announced the Series 12 and Ultra 4 on September 9, 2026.

Our Good offer for each UltraDaily, August 31 to September 29, 2026
$0 $100 $200 $300 $400 Aug 31Sep 7Sep 14Sep 21Sep 28 Apple announcement, Sep 9
  • Ultra 4* $412 Sep 29
  • Ultra 3 $323 Sep 29
  • Ultra 2 $226 Sep 29
  • Ultra (1st gen) $161 Sep 29
Today's prices are in the table above. * We first priced the Ultra 4 on September 14, 2026.

By September 29, our offers for the older Ultras were within $3 of where they started. The one spike, $266 for the Ultra 2 on September 13, lasted a single day. We cannot read the Series and SE the same way yet, because we started pricing their sizes and cases separately twelve days after the launch.

How do I sell my Apple Watch?

You can sell it as it is, scratches and cracks included: choose the condition that matches (how we grade). We cannot buy a watch with Activation Lock still on, one reported lost or stolen, or one with a balance owed.

  1. Unpair it from your iPhone in the Watch app. That erases it and turns off Activation Lock. On a cellular watch, remove the plan when asked, then cancel the line with your carrier. How to reset an Apple Watch covers a watch without its iPhone.
  2. Check at icloud.com/find that the watch no longer shows in your devices.
  3. Pack the band and charger. If either is missing, say so in the quote.
  4. Get your quote. It is locked for 21 days and comes with a free prepaid shipping label. Payment typically goes out within 1 to 2 business days of inspection.

A new one arrives every September and pushes yours a step down the table. If it is charged and off your account, there is little reason to wait.

Methodology

Every figure is Techtree's own Good-condition offer (how we set prices) compared with Apple's US launch price, not adjusted for inflation. Good means light wear with no fingernail-deep scratches, fully working, battery health at least 80%, with the band and charger.

Percentages are rounded to the nearest whole number.

Our offer history starts June 7, 2026 (June 19 for the SE) and is daily from August 31.

Sources

Ryan Hannan
Founder & CEO, Techtree

Ryan Hannan founded Techtree to give people a simpler, more honest way to sell their used phones and watches. He writes about what they are worth and how to sell them.